Care for fiber

The luxury segment, particularly fashion has a high environmental footprint and is responsible for a significant amount of waste. The world is realizing that better use must be made of precious natural resources. Today, with the enrichment of people's awareness on environment problems and the demand of environment-friendly fabric, natural fibers have received a great deal of attention due to their great importance of "green" and health protection properties.

Commitments

Organic and eco fibers grow without any pesticides or chemical fertilizers and are biodegradable naturally over time. We are committed to ensure that all the products we produce are safe for both nature and society.

Products

We lay great emphasis on using all natural and eco friendly fibers like Cashmere, Alpaca, RWS wool(Responsible wools) , natural organic silk, organic cotton, organic linen, natural bamboo fiber and other eco and sustainable luxury fibers in the manufacturing process of all the products categories.

Care for Water

We are commited to reducing our impact on fresh water resources by ensuring that all our supply chain follows the same international standards which we do and we work together in cooperation in continuous search for new processes that promote the more responsible use of water.

Commitments

We are committed to ensuring that all dyes and chemicals that we are using are in compliance and meet with our international compliance standards. We have implemented Zero Liquid Discharge Plant (ZLD plant) ensuring 100% water is recycled back into the system.

Products

We have adopted the most efficient production line and technologies that help us reduce water consumtion or by using more sustainable raw materials that help us to reduce water consumtion and thereby conserving our fresh water resources.

Care for Climate

We are committed to develop plans and act to reduce our water consumtion and waste production. We have promoted projects to reintroduce the factory waste as raw material for other processes and have implemented efficient programmes to reduce greenhouse gas emissions. In addition to this we have initiated programs with international leading brands where key goals are focused on combating climate change, protecting the oceans and restoring biodiversity.

Commitments

Our prime goal is to reduce green house gas emissions as per the internationlly laid benchmarks. We are committed to reduce our green house gas emissions by 90% by 2030 in line with keeping global temperature increase below 1.5 °C.

Products

By using more efficient production processes, renewable energies or recycled raw material will help us in reducing energy consumptions and CO2 emissions.

Biodiversity

We are dedicated towards responsible use of our natural resources in our supply chain thereby promoting raw materials which encourage biodiversity conservation. We are associated with international groups like BETTER COTTON INITIATIVE (BCI), GLOBAL ORGANIC TEXTILE STANDARDS (GOTS) in order to promote responsible use of our valuable natural resources and thereby contributing in conservation of our endangered forests.

Commitments

We are commited and lay great emphsis on animal welfare policy which includes ethical standards in using animal products and responsible treatment of animals. We also ensure all the other materials such as organic cotton, organic linen are naturally grown by using natural fertilisers and pesticides and thereby reducing the impact on the biodiversity of the environment.

Products

We are strongly focused towards developing products which are manufactured from raw materials that originates from sources which do not pose a risk to our endangered forests.

Social

We work throughout our supply chain ensuring safe and hygienic working environment to our workers. We are also associated with Govt of India in there CSR (CORPORATE SOCIAL RESPONSIBILITY) program ensuring development of our community based on social welfare, education and humanitarian aid programmes.

Commitments

We ensure that the working conditions of workers are well respected in our entire production chain and thereby ensuring we follow an ethical code of conduct along with our efforts in developing a more reliable and sustainable supply chain.

Products

We ensure to our level best that all the raw materials grown by the farmers are grown in a sustainable manner that benefits everyone from farmers to consumer. We are also associated with organizations which provide training and monitoring programmes to farmers ensuring that they adopt best practices in the farming processes

Plastic

We are committed in reducing our consumption of plastic in our entire supply chain or we reuse our plastic in our supply chain activities, allowing them to be reintroduced in circuit and reducing unnecessary plastic use for packaging.

Commitments

We are committed to use only recycled or recyclable plastics by 2023 and eliminating all the single use plastic and there by contributing to the global commitment in reducing plastic wastes.

Products

We are focusing on reinventing the design of our product packaging so as to minimise plastic consumption.


Recycled

We are focused on developing products that can be recycled by using recyclable raw materials and better waste management programmes, we are also focused to introduce in near future a program of recollection so our customers can give second life to garment which they no longer use.

Commitments

We are commited to use more recyclable raw materials for manufacturing of our products and all the materials that we use in transportation and packaging of our raw materials will be recyclable and in compliance with the 100% green to pack and zero waste target.

Products

By using recyclable raw materials such as polyester, wool or cotton, we help in reducing the use of virgin raw materials and there by reducing the consumtion of our natural resources.

Biodeversity

We work towards responsible management of natural resources in our supply chain. To do so, we promote the use of raw materials that encourage biodiversity protection in our garments, in our product packaging and in our store furniture. We work with international groups such as better cotton initiative, organic cotton accelerator, sustainable apparel coalition and textile exchange, among others, to promote responsible management of natural resources throughout the sector. Likewise, we support the canopystyle initiative to protect endangered forests in the production of cellulose fibres.

Commitments

We are committed to the CanopyStyle initiative, developed by the NGO Canopy, to use cellulose fibres, such as viscose or modal, that come from sources that do not pose a risk to endangered forests.

Products

Our Animal Welfare Policy includes ethical standards governing the use of animal products in line with the “Five Freedoms” of animal welfare for the ethical and responsible treatment of animals. In addition, materials such as organic cotton or linen are grown using natural fertilisers and pesticides without genetically modified seeds, which helps us reduce the impact on the biodiversity of the environment.